What does your Social Media say about your brand?

They say a picture says a thousand words but what about photos with hashtags, Facebook ‘likes’ and retweets?

With so many social media platforms to choose from, are you using the correct profiles that best reflect your brand and your business?

Are the photos you’re uploading, the memes you’re sharing and the articles you’re posting a true representation of your company values?

It was recently reported by Econsultancy that 71% of brands last year planned to invest more heavily in social media to reach new followers and build their brand reputation.

Your social media is pretty much guaranteed to be the first port of call for potential customers and clients, who are all trying to find out a little bit more about your company and what you’re all about.

It’s so important your online presence is true to your brand and using the right social media platforms will help you to achieve this.

The best platforms for your business is a whole other topic and something I’ll save for another post, but it is essential you do your research and have a good idea what is best suited to you.

If you’re a local restaurant, then a Facebook page and an Instagram account displaying photos of your scrumptious food is probably best. Jewellery shop or cutesy home store, have you considered Pinterest to reach the thousands of women using this network?

It’s all about realising where your potential customers are hiding in the vast world of the online and not losing your brand identity amongst the noise.

Adopt a social media strategy, planning what content to post and when and ensuring it best reflects what you want to say. Work out what your brands voice is and set the tone.

Just as you’d ensure the office or building you work in is decorated to perfection and taking pride in your appearance when meeting with a potential client, your online brand is no different, you want it to show off the best version of you.

Try to create genuine, topical content that will encourage your followers to share it amongst their peers, increasing your social reach. Every single piece of content you share should support your brand image. Use the analytical tools the social media platforms provide to get an idea of what works and what doesn’t and keep it in tune with what your audience wants to see.

It goes without saying visual content is a must! (A picture says a thousand words…) Entrepreneur reported articles with images receive 94% more views than those without. Twitter content with images receives nearly twice as many views as text posts.

Remember, just like anything worth doing, building your brand reputation online takes time but once it’s nailed, it will be totally worth it.