If you choose to use Instagram as a marketing tool, there’s one thing you need to remember; the platform is famous for social engagement.
The success of your Instagram presence depends on it and yet there’s more to it than likes, comments and direct messaging. You need to consider how your profile looks to your audience and what brand message you are communicating.
Using eye-catching and high quality images is just the first step. An aspect that is often overlooked is using relevant captions and hashtags to accompany them.
After Instagram announced their latest algorithm, how can you as a brand boost your level of engagement?
The following four tips will hopefully point you in the right direction;
- Encourage Curiosity – Ask a question
Captions are used as a resource to give your post some background. They also provide a chance for you to engage your audience into a conversation. If done well, the captions you use will boost your post engagement.
A recent study by Facebook found that Instagram posts that pose questions receive substantially greater engagement rates than those who solely concentrate on making statements.
You need to encourage your audience to interact with your posts, don’t just post pretty pictures. It’s not breaking news, but it’s something many companies forget, so make sure you take advantage and capitalise on the benefits.
2. Link Posts To Your Website
Don’t overload your posts with links, hashtags, and buzzwords. Your followers will see right through it. Instagram was created to be an interactive and social experience so confusing your audience with too many options will have the reverse effect.
Rather than pushing your followers towards your website for sales purposes, use a “call to action” within your posts every so often. Ask them to follow a link to a blog post or direct them to your Facebook page to enter a competition. This will invite your followers to find out more about your brand and could result in a new customer for you.
3. Cross-Platform Sharing – Take Advantage!
If you’re going to spend all this time and effort on producing informative, creative posts, you’re going to want to utilise the results.
Capturing great photos, editing them and then writing a relevant caption is time consuming. Aim to gain the biggest return on investment you can by making sure your posts lead to the right kind of engagement for your business. If you and your brand are new to the social media scene, this is the mentality you should adopt.
Instagram allows it’s users to cross-promote their posts onto different social media platforms. You can easily share your content on Facebook, Twitter, Pinterest and Tumblr.
Remember Twitter will benefit from more effective hashtags and Pinterest prefers keywords.
4. Be the Storyteller
We all know the saying “a picture paints a thousand words”, and it’s true. When it comes to Instagram, there is also something to be gained through the use of good quality captions.
Instagram is famous as a visual social channel, however a few words can only add to the connection a follower is able to make with you. Captions allow you to tell a story and clarify the purpose of your post.
Instagram has a 2,200 character limit on a post. This means providing some context to each of your posts is easy and doable. It will enable you to make a connection with your followers. Whether describing a funny work-related experience, allowing behind-the-scenes access or letting customers brag about your brand, this extra insight will only strengthen the appeal of your company.
Instagram has an incredible 400 millions, and there’s a good reason. It’s a great social medium for all kinds of people and business’. Without a doubt, the type of customer your brand is searching for is in there somewhere. Applying the strategies of the above four will empower you to appeal to your target audience. Good luck and enjoy!