Marketing can seem like a daunting and pricey task for a small start-up business.
Here are four tips to help you market your business for free.
Brand awareness starts in your community. Local newspapers, coffee shops and neighbouring websites could all be a potential marketing platform. Getting a mention or a feature through one of these outlets can go a long way to getting more customers at your door. Yes, the competition may have the flashy PR guys on board, but why do you need them when you can DIY it?
A great way to start is to open your local paper to the business section, find out who is writing about business in your local community, then put finger to keyboard and write a nice concise pitch. With Google as everyones best friend, finding the email address for your resident journalist has never been easier.
The Direct Route
Most of us can’t go an hour without checking our emails. It’s hardly surprising that email marketing is one of the most effective methods of reaching people.
Install a section on your website thats provides opportunity to enter competitions or sign up to a newsletter. You need to provide some value for your customers; offer something worthwhile in return for an email address.
It’s not just promotions that keep customers coming back. Although they are a good incentive for people to subscribe, but nothing beats a good newsletter. By keeping customers updated with your business’ news, you can keep it at the forefront of their minds.
Where we all Live
Facebook, Twitter, Instagram, Pinterest, LinkedIn… Never mind emails, these are the notifications we’re all looking for. And what’s better? It’s free.
Although a procrastinator’s dream, Social Media is the easiest place to learn about your customers and gain their feedback and support. By providing your followers with intriguing content they’ll want to share amongst their peers, you can generate more customers for your brand.
You need consistent, curated content to have a genuine impact, however in the beginning there’s no need to post everyday until you have a clear grasp of what your followers want. This is the best way to learn.
More than Profit
Customers buying your product or service is great, however profit alone is not what keeps a business afloat. It’s no secret that customers talk to each other; reviewing that new restaurant on the high-street and discussing the latest gadget. We all do it. Swapping stories about the next big thing.
Positive stories from happy customers can sell things in a way you can’t. So why not invite your customers to share? Don’t be afraid to ask for feedback, it can be your greatest marketing tool.
Customer tailored marketing is a key component to any business’ survival, large or small, but it doesn’t have to swallow your wallet. There are helpful services out there to keep your business visible so potential customers can find you.